The client was looking to provide a more welcoming location for the fan shop on the main concourse level of the arena. The project scope called for switching the locations of the box office and the fan shop to redirect the flow of traffic created by the box office, improve accessibility to the fan shop as fans walk by the main entrance, and expand the footprint of the store to facilitate the introduction of the team’s new product line “The Jordan Signature”.

The key design for the new fan shop was defined by the signature elements of the Jordan brand and the Hornets label.  A muted ambient color scheme was used to complement the purple and teal colors of the team. Highly versatile and functional custom-built display systems with integrated AV and lighting components emphasized brand recognition, leveling up the shopping experience. This project was completed in 2017.